Like it or not, pilots get judged on landings more than any other aspect of flight. You can spend two hours 100 feet off altitude, another hour not quite sure where you are, but if you bring it in with a squeaker, you’ll be congratulated. There’s a certain about of justice in that, landings are the phase of flight requiring the most skill and best reactions. On the other hand, no one rolls it on every time. That last minute gust or misjudged 12 inches can easily make a great landing good or a good one slightly embarrassing. You can’t win them all, but you can put yourself in a position of house odds.
If you don’t get stellar results right off the bat, don’t give up. Use audience feedback to help you improve your videos. Once you have improved your editing skills and become comfortable in front of the camera, your videos will improve.
Anyway, I tell the story to emphasis the importance of becoming an expert in your field. Make sure your clients and prospects know exactly what it is that you and your company offer. If you are a sales person, be the best sales person you can be (and don’t try to be the IT guy)! If you are an IT guru, shout it from the roof tops (but stay OUT of the marketing department).
We can learn something from these principles. It is well understood in marketing that the same direct mail campaign will produce declining results as it is run over and over again. So we constantly look to refresh our marketing campaigns with creative ideas. The same idea applies to people and roles. As someone grows more experienced in a job they can become stale and jaded in their thinking. We all need new challenges. A simple rotation of responsibilities in the college marketing can sometimes work wonders.
The successful people are the ones who make smart decisions, keep learning (instead of an hour lunch break), have drive, learn that people are going to push you around in the corporate world and learn how to deal with it. You can see above. Nothing is a sure shot these days. The only sure shot you have is to rely on yourself, gain confidence in yourself (this takes time), become the best at what you do and enjoy it. Otherwise, you’ll be emailing me with a 0,000 education asking for full-time work. Think of yourself as a resource, be smart. Right now, you are at point A, you have to get to point C, how are you going to be different as to executing B.
What is the occasion? Is the gift basket being sent as a thank you for closing a large business deal? If so, will the gift be sent to one individual or to a group. Is the gift to celebrate a happy occasion such as a promotion or a birthday or a sad one like the death of a loved one?
This point is pretty much self-explanatory. As long as we watch TV we’ll see the subtle marketing messages that are sent to us. Even if we don’t want to.
Look at the mistakes that Sears made not in the creation or production of their catalogue but the delivery. Read the details and cringe. Then start checking how your marketing message is delivered.
Post Mortem: I contacted Sears by email to tell them about this incident. The only contact that I could find on their website was “Customer Service”. The person who responded insisted that I must complete a form before they would talk to me – which conveyed another marketing message – forms are more important than fixing a major problem.